UBS Financial Services Digital Analyst- Investment Bank in New York, New York
Are you skilled at analyzing digital user behavior? Do you know how to optimize marketing campaigns? We're looking for someone like that to:
–\tpartner with marketing and product stakeholders to understand, define and prioritize tracking and reporting requirements
–\twork with IT to identify gaps in data capture strategy and provide implementation guidance
–\tassist in troubleshooting implementation issues during development, QA and UAT phases
–\tmaintain current, accurate documentation and in-tool annotations
–\tmonitor analytics governance compliance to improve data quality, especially with campaign tagging
–\tcompile, integrate, and analyze data from multiple sources to identify trends; expose new opportunities; and answer ongoing business questions
–\tmanage email and web A/B and MvT tests using statistical rigor to ensure valid results
–\tuse KPIs, diagnostics, drivers and indicators to measure performance against business goals
–\tcreate standard, recurring reports to democratize marketing effectiveness metrics as well as provide quick turn-around responses to ad-hoc data queries
–\torganize and communicate data insights and recommendations in a clear, concise and actionable format tailored to the target audience (often presentation format)
–\tdevelop client segmentation to support targeted messaging as well as personalization efforts
–\tmanage Digital Analytics software tool vendors and agency partners
–\tstay current on emerging solutions and measurement techniques in the Digital Analytics space
–\tinternally evangelize Digital Analytics team capabilities
–\tcontinuously monitor the health of web and optimization programs through measurement of Digital Analytics Team goal metrics
What we offer:
Together. That’s how we do things. We offer people around the world a supportive, challenging and diverse working environment. We value your passion and commitment, and reward your performance.
Keen to achieve the work-life agility that you desire? We're open to discussing how this could work for you (and us).
Take the next step:
Are you truly collaborative? Succeeding at UBS means respecting, understanding and trusting colleagues and clients. Challenging others and being challenged in return. Being passionate about what you do. Driving yourself forward, always wanting to do things the right way. Does that sound like you? Then you have the right stuff to join us. Apply now.
Disclaimer / Policy Statements:
UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.
You’ll be working in the Global Research Technology team in New York. We are in the process of building a street-leading platform for sell-side research distribution. Our team focuses on optimizing how clients consume research content, which is why measurement is front-and-center in our strategy.
Your experience and skills:
–\texperience in a similar role (and you loved it)
–\ta Bachelor's degree in quantitative field or applied social science preferred
–\t5 years relevant work experience, 2-3 years with web analytics tools (Adobe Analytics preferred)
–\t1-2 years Conversion Rate Optimization experience (Adobe Target preferred)
Financial industry experience not required.
–\tcurious and a passionate about using data to inform business decision-making
–\ta top-notch written, visual and oral communicator, with the ability to communicate complex analyses and calculations to non-specialists
–\tcomfortable with large, disparate data-sets
Expert advice. Wealth management. Investment banking. Asset management. Retail banking in Switzerland. And all the support functions. That's what we do. And we do it for private and institutional clients as well as corporations around the world.
We are about 60,000 employees in all major financial centers, in more than 50 countries. Do you want to be one of us?
Job Reference #: 178887BR
Business Divisions: Investment Bank
Title: Digital Analyst- Investment Bank
City: New York
Job Type: Full Time
Country / State: United States - New York
Function Category: Research